Agritourism Research gives us the opportunity to contribute towards both human and environmental health in order to achieve sustainability in rural areas.
The purpose of the Research Articles is to analyse the Agritourism environment in order to forecast specific indicators and highlight future trends within the development of Agritourism on farms. Farmers will find this information relevant to assisting them in making decisions regarding capitalization on their farms.
Professor Neels van Heerden supports the Agritourism South Africa team by conducting research in Agritourism, thereby assisting in the innovation of Agritourism products and services. The Professor will be engaging with Stakeholders and Communities that have an interest in Agritourism. His Research has focused on sports, leisure and tourism marketing. Professor van Heerden has contributed to more than 150 Scientific Journal Papers, Conference Proceedings and Chapters in Academic Text Books.
“In subsistence agriculture, small-scale farming is primarily grown for consumption by the farmer and their family. Sometimes if there is a surplus of food it might be sold, but that is not common. In commercial agriculture, the primary objective is to make a profit.”www.opengeography.org
"The emerging farmer sector is made up of new farmers created by government land reform programmes or existing smallholder subsistence farmers who are attempting to make a transition to commercially based agriculture.” www.aciar.gov.au
What are the biggest obstacles emerging farmers face in becoming commercial farmers?
Lack of skill, lack of technical knowhow, lack of finances, lack of access to markets, lack of risk management and difficulty in gaining access to more land to grow.
Agritourism South Africa NPO 175-957 supports emerging farmers by providing skills and training in Agritourism.
The Agritourism environment needs to be cultivated through liaison and cooperation with key stakeholders within the business environment, tourism bodies and government.
Agritourism Africa (Pty) Ltd is a company that markets commercial farmers throughout Africa to national and international tourists. AA works hard in bringing farmers and the farming experience to visitors, not only to educate visitors about farming, but also to showcase the positive change in farming communities. AA supports these successes and acts as the link between farmer members and visitors (local and foreign).
AA is not a booking website, its core focus is farmers and farming. We help commercial farmers identify possible Agritourism activities and services that farmers can offer on their farms, as well as help with building their brand by taking advantage of marketing activities. Agritourism helps prevent rural out-migration by providing an opportunity for commercial farmers to improve the quality of life for their farm workers.
AA operates throughout Africa and liaises with tourism and agricultural government departments to ensure there is sufficient support for Agritourism initiatives.
1. Detailed description of goods and/or services
Association of Agritourism South Africa is a Nonprofit organization in the Tourism and agriculture industry.
2. Export restriction (Optional)
The offering on this website is available to South African clients only.
Association of Agritourism South Africa shall take all reasonable steps to protect the personal information of users. For the purpose of this clause, "personal information" shall be defined as detailed in the Promotion of Access to Information Act 2 of 2000 (PAIA). The PAIA may be downloaded from: http://www.polity.org.za/attachment.php?aa_id=3569.
4. Return and Refunds policy
Should monies be paid into the incorrect account, the Association of Agritourism South Africa NPO 175-957 will refund the client in full within 30 days.
5. Payment options accepted
Payment may be made via Visa, MasterCard, Diners or American Express Cards or by bank transfer into the Association of Agritourism South Africa bank account, the details of which will be provided on request.
6. Card acquiring and security
Card transactions will be acquired for Association of Agritourism South Africa via PayGate (Pty) Ltd who are the approved payment gateway for all South African Acquiring Banks. PayGate uses the strictest form of encryption, namely Secure Socket Layer 3 (SSL3) and no Card details are stored on the website. Users may go to www.paygate.co.za to view their security certificate and security policy.
7. Customer details separate from card details
Customer details will be stored by Association of Agritourism South Africa separately from card details which are entered by the client on PayGate’s secure site. For more
detail on PayGate refer to www.paygate.co.za.
8. Merchant Outlet country and transaction currency
The merchant outlet country at the time of presenting payment options to the cardholder is South Africa. Transaction currency is South African Rand (ZAR).
9. Country of domicile
This website is governed by the laws of South Africa and Association of Agritourism South Africa chooses as its domicilium citandi et executandi for all purposes under this agreement, whether in respect of court process, notice, or other documents or communication of whatsoever nature.
Association of Agritourism South Africa may, in its sole discretion, change this agreement or any part thereof at any time without notice.
11. Company information
This website is run by Association of Agritourism South Africa (NPO 175-957) based in South Africa trading as
Association of Agritourism South Africa Jacqui Taylor and Johan Hattingh. (Directors).
12. Association of Agritourism South Africa contact details
13 Bach Street, Paradyskloof, Stellenbosch
Telephone: 072 3563212
Agritourism South Africa is the only Agritourism Information Hub in South Africa. The trademark and NPO have been registered. and we make sure that all know we are there for our farmers. We are not a booking site, and only assist our members with promoting their Agritourism businesses.
We are a non-political NPO that loves all South Africa Farmers, and our main goal is to speak for our farmers and agricultural workers.
We are proud of our achievements, and the list has grown over the last two years. The complete list of achievements are visible below:
Building the brand - which includes a logo, website, strong and recognized social media footprint, written material for various publications
Attending and standing up for our farmers at significant meetings, including Government and Agricultural Bodies
Attending various Exhibitions across South Africa
Agritourism and Member Awareness through Media and Radio - we are members of IFAJ / British Guild of Agricultural Writers / SA Agricultural Writers Association
We are members of various organization that provide huge benefits to farmers
We have various marketing material available
We ensure visibility at various Conferences and give feedback to our members
We provide Assistance to Emerging Farmers
We send out Monthly Educational Newsletters and WINSMS
Agritourism South Africa is a non-political NPO that loves our farmers. Our true purpose is to help and assist all South African farmers to have the life they deserve. We must all remember that Farmers feed the Nation!
Article written by Sonia Mountford of Eategrity on Jacqui Taylor
Jacqui Taylor is intimately aware of the concerns and economic restraints in farming communities and amongst farmers, as she is the daughter of a retired farm manager, who lived and worked in farming areas. This is one of the primary driving forces behind her tenacious and energetic approach to improving the economic conditions of farmers and farming communities throughout Africa. She has a keen understanding that Agritourism is about creating destinations and not just focusing on the individual farms to promote sustainable tourism.
With her international marketing and media work experience (Atlanta / Cape Town Olympic Games bid), understanding and defining the travel destination and experiences offered by a farm and the formulation of marketing strategies and promotion is second nature to Jacqui.
Through her worldwide travel experience, while working with Meerlust Wines and the Orient Express Hotel Group, she has developed a wide and varied contact list of key players in the tourism and agricultural industry which is beneficial for marketing a successful Agritourism operation for both local and international (urban-based) tourists who seek an authentic farming experience in Africa.
Overcoming many challenges as a child; the loss of her brother at a young age and many eye corrective surgeries, she knows that life is not always easy and has worked hard to achieve her goals, but she also knows that self improvement and self determination is not always accessible to all. Creation of opportunities for people who seek a better life is important to Jacqui and the promotion of responsible Agritourism in Africa is her passion.
With many farmers concerned about the effects of climate change, there is increasing interest in how to add value to their current farming operations. Farmers ARE also interested in diversifying their risk by identifying opportunities to earn additional sources of revenue.
AA works hard in bringing farmers and the farming experience to visitors, not only to educate visitors about farming, but also to showcase the positive change in farming communities. AA supports these successes and acts as the link between farmer members and visitors (local and foreign).
AA is not a booking web portal; its core focus is on farmers and farming. We help all farmers identify possible Agritourism activities and services that farmers can offer on their farms, as well as help with building their brand by taking advantage of marketing and media activities. Preventing rural out-migration by providing an opportunity for small and medium size farmers to improve their quality of life in Africa is a primary concern.
A constitution for a nonprofit organization is very similar to the bylaws that govern the actions of its board of directors. Like bylaws, the constitution depicts the rules by which the entity will operate and the restrictions, powers, and duties of its officers and board members.
The AASA is a non-profit organization established to promote sustainable rural development in South Africa by creating an environment in which farmers and rural communities can coordinate and implement Agritourism campaigns that will contribute towards equitable resource distribution. Without limiting the general nature thereof, the Main Objective shall include:
1. Empower farmers and rural communities to collaborate to promote Agritourism and Agritourism routes;
2. Promoting Agritourism to national and international tourists with the aim of benefitting the rural economy;
3. Cultivating a sustainable Agritourism environment through liaison and co-operation with key stakeholders within the business environment, tourism bodies and government;
4. Providing access to valuable online training and facilitating networking opportunities on Agritourism; and
5. Creating relevant and accessible Agritourism intelligence to support a viable network of Agritourism participants.
The full document can be downloaded at the following link.
Membership is open to anyone with an interest in Agritourism. This includes:
Annual membership fees are applicable.
WHAT DO WE OFFER OUR MEMBERS?
The following items are made available to farmer members:
There are several factors for successful Agritourism Route tourism development including: cooperation networks, product development, infrastructure development; community participation, micro-enterprise development and innovation; information and promotion. The standards below are based on the Italian Agritourism model which has been the most successful internationally.
Rural Route Development is one of the most effective ways of ensuring sustainability in tourism. The concept of Agritourism routes refers to an “initiative to bring together a variety of activities and attractions under a unified theme”. Agritourism Routes is a market-driven approach for tourism destination development.
Agritourism Routes appeal to special interest tourists, who often, not only stay longer but also spend more to pursue their particular area of interest.Steps to successful Agritourism Route development
Agritourism is a growing international phenomenon. It is any tourist activity happening on a farm and linked to the farm's activities and attractions. This can include agricultural activities such as milking cows at the dairy, shearing wool, harvesting crops, culling herds, using agricultural implements, tasting and buying farm produce. Using the farm's resources for game viewing, birding, biking, hiking, fishing are all part of Agritourism. Boarding and lodging on the farm is a bonus but not a necessity.
An Agritourism farm must be a working farm. It offers farmers the opportunity to earn additional revenue with existing resources.
Agritourism Africa is the link between interested tourists and all the role players in Agritourism. It serves as an information hub highlighting tourism experience on farms across Africa, allowing local and international tourists to incorporate visits to these farms as part of their travel plans.
Agritourism Africa provides advice and guidance to it's members, assists members with marketing and promotions, and represents Agritourism at governmental, tourism and organized agricultural institutions.
This is not a booking portal; our core focus is on farmers, farming and combining this with tourism.
This is the only Agritourism Association in Africa, building a strong and recognizable brand that stands for integrity.
Membership of Agritourism Africa is open to anyone with an interest in Agritourism. Any farmer or service provider who has a working farm that is tourism friendly. This includes:
Annual membership fees are applicable.
Sign up for Membership.
It's quick and easy to create a listing on Agritourism Africa. Describe your farm and accommodation, add photos and submit - visit Become a Member to get started.
Agritourism Africa provides local and international tourists with an information portal to farms in South Africa and Africa that offer some or other form of tourist activity or attraction. We are unique in that we are the only Agritourism Association in South Africa.
To find out more about our farms - visit Explore Agritourism
LensTracks.co.za, owned and managed by Johan Rothmann, can produce a promotional video for any member of Agritourism South Africa.
Filming will be done on location over a period of one to three days, depending on the nature of your operation. An extensive shoot will be planned with your input, to ensure that all your offerings and activities are covered in the video. With your permission, and where applicable, a drone can also be used to do aerial filming of your business.
A voice-over script will be compiled and applied to the video with an appropriate voice artist. Background music will also be included in the video to provide a professional promotional video.
The production of a video as described above is included in the benefits of paid-up AgriTourism South Africa members. You will only be responsible for the travel and accommodation expenses for Johan to get to your location and back to his office.
This includes accommodation and meals for 2 people for maximum 3 nights, plus travel expenses from Somerset West, Western Cape, (or closer should Johan be visiting you as part of a pre-arranged schedule) to your premises and back. If you cannot provide meals, an additional charge of R300 per day will be added. Travel could be by air, rental cars, or Johan’s own vehicle at a rate of R3.00 per kilometer.
An exact costing will be provided and 50% deposit will be required not later than 14 days before the filming is due to start. The remaining cost will be payable once the final version of the video is approved.
Editing all the bits and pieces into a professional video with a duration of 5 to 10 minutes will take approximately 10 business days after filming, and after Johan returned to his office. Once the video is completed, verified, and approved by the member and AgriTourism, it will be published on all the AgriTourism South Africa's digital channels. This include the website, Facebook, and Youtube. You will be informed when and where and are free to include links to the video in your own promotional material and social media.
Should your membership with AgriTourism South Africa end for whatever reason, the video and links to the video will be removed from all AgriTourism’s digital channels.
A subtle, digital watermark of AgriTourism South Africa will appear in a corner through-out the video. Copyright of the video belongs to LensTracks.co.za, the branding entity that Johan uses to produce his videos.
This means the video does not become your property, but it is available to you for as long as you are a paid-up member of AgriTourism South Africa.
You are free to negotiate different arrangements directly with Johan and LensTracks.co.za.
To discuss the production of your video, contact Johan directly:
Tel: (021) 855-5159
Mobile: 084 580 4000
The main focus areas of Agritourism South Africa
The AASA was established to promote sustainable rural development in South Africa by creating an environment in which farmers and rural communities can coordinate and implement Agritourism campaigns. Without limiting the general nature thereof, the Main Objective shall include: