About Agritourism South Africa

Please EFT to:

Bank - Standard Bank
Acc num - 270 250 107
Branch - Stellenbosch
Branch code - 05 1001

Thank you, we really appreciate your donation.
 List of benefits for farmers to join Agritourism South Africa

• 
  • Marketing of members farms, including social media marketing.
  • Website listings of all farmer members with photographs and a detailed explanation of services / products on offer. (note: we are not a booking site)
  • Written media articles by Jacqui Taylor, an International Accredited Journalist.
  • Free video footage by LensTracks. This footage can be used by members for marketing purposes. (T&C's apply)
  • Educational presentations to interest groups about Agritourism.
  • Consulting to farmer members telephonically or in writing to ensure the potential of Agritourism initiatives is realized.
  • Representation at exhibitions and consumer shows.
  • Regular communication with journalists and all media channels.
  • Educational monthly newsletter on members sent to influential leaders and tourism companies.

Agritourism Research

Agritourism Research gives us the opportunity to contribute towards both human and environmental health in order to achieve sustainability in rural areas.

The purpose of the Research Articles is to analyse the Agritourism environment in order to forecast specific indicators and highlight future trends within the development of Agritourism on farms. Farmers will find this information relevant to assisting them in making decisions regarding capitalization on their farms.

Professor Neels van Heerden supports the Agritourism South Africa team by conducting research in Agritourism, thereby assisting in the innovation of Agritourism products and services. The Professor will be engaging with Stakeholders and Communities that have an interest in Agritourism. His Research has focused on sports, leisure and tourism marketing. Professor van Heerden has contributed to more than 150 Scientific Journal Papers, Conference Proceedings and Chapters in Academic Text Books.

Available Articles

Agritourism Routes: Shaping Sustainability

Definitions of emerging farmers; subsistence farmers and commercial farmers:

“In subsistence agriculture, small-scale farming is primarily grown for consumption by the farmer and their family. Sometimes if there is a surplus of food it might be sold, but that is not common. In commercial agriculture, the primary objective is to make a profit.”

www.opengeography.org

"The emerging farmer sector is made up of new farmers created by government land reform programmes or existing smallholder subsistence farmers who are attempting to make a transition to commercially based agriculture.” www.aciar.gov.au

What are the biggest obstacles emerging farmers face in becoming commercial farmers?

Lack of skill, lack of technical knowhow, lack of finances, lack of access to markets, lack of risk management and difficulty in gaining access to more land to grow. 

Agritourism South Africa NPO 175-957 supports emerging farmers by providing skills and training in Agritourism.
The Agritourism environment needs to be cultivated through liaison and cooperation with key stakeholders within the business environment, tourism bodies and government.

Agritourism Africa (Pty) Ltd is a company that markets commercial farmers throughout Africa to national and international tourists.  AA works hard in bringing farmers and the farming experience to visitors, not only to educate visitors about farming, but also to showcase the positive change in farming communities.  AA supports these successes and acts as the link between farmer members and visitors (local and foreign).  

AA is not a booking website, its core focus is farmers and farming.  We help commercial farmers identify possible Agritourism activities and services that farmers can offer on their farms, as well as help with building their brand by taking advantage of marketing activities.  Agritourism helps prevent rural out-migration by providing an opportunity for commercial farmers to improve the quality of life for their farm workers.
AA operates throughout Africa and liaises with tourism and agricultural government departments to ensure there is sufficient support for Agritourism initiatives.  

100% of your donations fund farmers, farmers communities and agricultural workers

Click on the image below to find your Woolworth MySchool application form


1. Detailed description of goods and/or services
Association of Agritourism South Africa is a Nonprofit organization in the Tourism and agriculture industry.
2. Export restriction (Optional)
The offering on this website is available to South African clients only.
3. Customer Privacy policy
Association of Agritourism South Africa shall take all reasonable steps to protect the personal information of users. For the purpose of this clause, "personal information" shall be defined as detailed in the Promotion of Access to Information Act 2 of 2000 (PAIA). The PAIA may be downloaded from: http://www.polity.org.za/attachment.php?aa_id=3569.
4. Return and Refunds policy
Should monies be paid into the incorrect account, the Association of Agritourism South Africa NPO 175-957 will refund the client in full within 30 days.
5. Payment options accepted
Payment may be made via Visa, MasterCard, Diners or American Express Cards or by bank transfer into the Association of Agritourism South Africa bank account, the details of which will be provided on request.
6. Card acquiring and security
Card transactions will be acquired for Association of Agritourism South Africa via PayGate (Pty) Ltd who are the approved payment gateway for all South African Acquiring Banks. PayGate uses the strictest form of encryption, namely Secure Socket Layer 3 (SSL3) and no Card details are stored on the website. Users may go to www.paygate.co.za to view their security certificate and security policy.
7. Customer details separate from card details
Customer details will be stored by Association of Agritourism South Africa separately from card details which are entered by the client on PayGate’s secure site. For more
detail on PayGate refer to www.paygate.co.za.
8. Merchant Outlet country and transaction currency
The merchant outlet country at the time of presenting payment options to the cardholder is South Africa. Transaction currency is South African Rand (ZAR).
9. Country of domicile
This website is governed by the laws of South Africa and Association of Agritourism South Africa chooses as its domicilium citandi et executandi for all purposes under this agreement, whether in respect of court process, notice, or other documents or communication of whatsoever nature.
10. Variation
Association of Agritourism South Africa may, in its sole discretion, change this agreement or any part thereof at any time without notice.
11. Company information
This website is run by Association of Agritourism South Africa (NPO 175-957) based in South Africa trading as
Association of Agritourism South Africa Jacqui Taylor and Johan Hattingh. (Directors).
12. Association of Agritourism South Africa contact details
13 Bach Street, Paradyskloof, Stellenbosch
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Telephone: 072 3563212

We are proud of what we have achieved!

Agritourism South Africa is the only Agritourism Information Hub in South Africa. The trademark and NPO have been registered. and we make sure that all know we are there for our farmers. We are not a booking site, and only assist our members with promoting their Agritourism businesses.

We are a non-political NPO that loves all South Africa Farmers, and our main goal is to speak for our farmers and agricultural workers.


We are proud of our achievements, and the list has grown over the last two years. The complete list of achievements are visible below:

Building the brand - which includes a logo, website, strong and recognized social media footprint, written material for various publications

  • We have a recognizable Agritourism South Africa logo
  • We have a well known website, www.agritoursmsouthafrica.com, with informative information
  • We have a large viewer base on all our Agritourism South Africa Social Media channels - which include Facebook, Twitter, YouTube, Instagram and LinkedIn
  • Monthly (Mailchimp) Newsletters on various topics go out, and regular communication via WINSMS

Attending and standing up for our farmers at significant meetings, including Government and Agricultural Bodies

  • ASA receives recognition and inclusion in meetings and conferences held by the Department of Agriculture - both local and national (on Ministerial Level)
  • We also receive recognition and inclusion in meetings and conferences/workshops held by Agricultural stakeholders like AGBIZ, NAMC and AgriSA.
  • We are part of the Minister of Agriculture's advisory group on Food Security
  • We have regular meetings with South African Tourism and SATSA to enhance Agritourism in South Africa
  • We have regular meetings with WWF, EWT and Convers
  • We addressed the Agri Oos-Kaap Board
  • We have regular meetings with Signa (Agritourism Skills training)
  • We attend various meetings with Trail Runners
  • We attend regular meetings with Agri Wes-Kaap
  • Various meetings with Santam & Senwes

Attending various Exhibitions across South Africa

  • NAMPO
  • Vrystaat Landbou
  • Landbou Weekblad Conference

Agritourism and Member Awareness through Media and Radio - we are members of IFAJ / British Guild of Agricultural Writers / SA Agricultural Writers Association

  • We are accredited by all three Agricultural Writers Associations
  • Writing articles for several media publications (18)
  • Liaison with media regarding articles on Agritourim
  • Radio interviews on RSG "Kom ons Praat"; RSG Landbou and Channel Africa
  • Radio interview on RSG Gesels, Pretoria FM
  • Grootplaas
  • Rapport
  • eNCA
  • Radio interviews on Elgin Radio
  • Articles published in Plaastoe, Harvest Magazine, Farmers Weekly
  • Verander Dinge

We are members of various organization that provide huge benefits to farmers

We have various marketing material available

  • Agritourism T-shirts are available
  • Branding of our cars with car stickers
  • Car sticker disks
  • Business Cards
  • Various exhibition material and banners
  • Various video productions used as marketing material

We ensure visibility at various Conferences and give feedback to our members

  • Agri SA Annual Conference
  • Department of Tourism
  • Department of Education
  • Department of Agriculture
  • Agri SA Corporate Members Conference
  • West Coast Tourism Workshop
  • International Federation of Agricultural Journalists Conference
  • Farmers Weekly Annual Conference
  • AGBIZ Annual Conference
  • WRSA Annual Conference
  • Tourism Transformation Summit
  • Department of Economic Affairs, Tourism and Agriculture (WC)
  • National Science and Technology Forum
  • Botriver farmers and tourism Association
  • Kaap Agri
  • Agri Oos-Kaap
  • Conservation at Work
  • SA National Farmer Awards
  • National Tourism Transformation Workshop
  • Weskus Tourism Transformation Workshop
  • Landbou Weekblad Annual Conference
  • Free State Conference Agri SA
  • SATSA Annual Conference

We provide Assistance to Emerging Farmers

  • We have a list of Emerging famers who have received assitance
  • Participation in initial meetings of the Berg River Camino
  • Co-operatives - Thando Grootboom
  • Organised SRCC Transformation tour for Canadian IFAJ tourist
  • Working with Buhle Academy

We send out Monthly Educational Newsletters and WINSMS

Agritourism South Africa is a non-political NPO that loves our farmers. Our true purpose is to help and assist all South African farmers to have the life they deserve. We must all remember that Farmers feed the Nation!

About Agritourism

Article written by  Sonia Mountford of Eategrity on Jacqui Taylor

Jacqui Taylor is intimately aware of the concerns and economic restraints in farming communities and amongst farmers, as she is the daughter of a retired farm manager, who lived and worked in farming areas. This is one of the primary driving forces behind her tenacious and energetic approach to improving the economic conditions of farmers and farming communities throughout Africa. She has a keen understanding that Agritourism is about creating destinations and not just focusing on the individual farms to promote sustainable tourism.

With her international marketing and media work experience (Atlanta / Cape Town Olympic Games bid), understanding and defining the travel destination and experiences offered by a farm and the formulation of marketing strategies and promotion is second nature to Jacqui.

Through her worldwide travel experience, while working with Meerlust Wines and the Orient Express Hotel Group, she has developed a wide and varied contact list of key players in the tourism and agricultural industry which is beneficial for marketing a successful Agritourism operation for both local and international (urban-based) tourists who seek an authentic farming experience in Africa.

Overcoming many challenges as a child; the loss of her brother at a young age and many eye corrective surgeries, she knows that life is not always easy and has worked hard to achieve her goals, but she also knows that self improvement and self determination is not always accessible to all.  Creation of opportunities for people who seek a better life is important to Jacqui and the promotion of responsible Agritourism in Africa is her passion.
With many farmers concerned about the effects of climate change, there is increasing interest in how to add value to their current farming operations.  Farmers ARE also interested in diversifying their risk by identifying opportunities to earn additional sources of revenue.  

AA works hard in bringing farmers and the farming experience to visitors, not only to educate visitors about farming, but also to showcase the positive change in farming communities.  AA supports these successes and acts as the link between farmer members and visitors (local and foreign).  

AA is not a booking web portal; its core focus is on farmers and farming.  We help all farmers identify possible Agritourism activities and services that farmers can offer on their farms, as well as help with building their brand by taking advantage of marketing and media activities.   Preventing rural out-migration by providing an opportunity for small and medium size farmers to improve their quality of life in Africa is a primary concern.

 

Agritourism South Africa is governed in accordance with the Nonprofit Organization Act, 1997 of South Africa as a Non-Profit Company with Members.

What is a constitution for a non profit organization?

A constitution for a nonprofit organization is very similar to the bylaws that govern the actions of its board of directors. Like bylaws, the constitution depicts the rules by which the entity will operate and the restrictions, powers, and duties of its officers and board members.


Registration Certificates and Documents

CERTIFICATION OF REGISTRATION OF NONPROFIT ORGANIZATION
NPO Certificate

CONSTITUTION FOR ASSOCIATION OF AGRITOURISM SOUTH AFRICA (AASA)

MAIN OBJECTIVE

The AASA is a non-profit organization established to promote sustainable rural development in South Africa by creating an environment in which farmers and rural communities can coordinate and implement Agritourism campaigns that will contribute towards equitable resource distribution. Without limiting the general nature thereof, the Main Objective shall include:

1. Empower farmers and rural communities to collaborate to promote Agritourism and Agritourism routes;
2. Promoting Agritourism to national and international tourists with the aim of benefitting the rural economy;
3. Cultivating a sustainable Agritourism environment through liaison and co-operation with key stakeholders within the business environment, tourism bodies and government;
4. Providing access to valuable online training and facilitating networking opportunities on Agritourism; and
5. Creating relevant and accessible Agritourism intelligence to support a viable network of Agritourism participants.

The full document can be downloaded at the following link.

Responsible Tourism

MEMBERSHIP

Membership is open to anyone with an interest in Agritourism. This includes:

  • Farmers
  • Tour Operators
  • Tour Guides

Annual membership fees are applicable.

 WHAT DO WE OFFER OUR MEMBERS?

  • Liaison with stakeholders including tourism and agricultural organisations.
  • Marketing, Website Listing and Social Media Communication.  This includes the opportunity to tap into free visual footage which is filmed by a professional who has joined Agritourism.
  • Championing the development of the Agritourism sector in Africa. 
  • Communication with journalists about the benefits of Agritourism to farming communities and the financial benefits to farmers. 
  • Promoting Agritourism to national and international tourists with the aim of benefitting the farmers and rural communities. 
  • Participation in Exhibitions and Trade Shows.
  • Speaking at conferences to educate delegates on Agritourism.
  • Farmer members are assisted in unlocking the potential of Agritourism initiatives, thereby contributing to revenue generating opportunities.
  • ASA provides educational monthly newsletters with tourism news/opportunities to farmer members.

The following items are made available to farmer members:

  • All media articles written by British Guild and IFAJ journalist, Jacqui Taylor, on Agritourism.
  • Agritourism T-shirts
  • Listings on Agritourism website and Social Media
  • Video production 

AGRITOURISM ROUTES

There are several factors for successful Agritourism Route tourism development including: cooperation networks, product development, infrastructure development; community participation, micro-enterprise development and innovation; information and promotion. The standards below are based on the Italian Agritourism model which has been the most successful internationally.

  • The benefits remain the same, but ASA communicates with one liaison person and one Agritourism Route per region i.e. we do not deal with individual farmers who have signed up to the Agritourism Route. The Agritourism Route Farmers must communicate with this one Liaison person who they have appointed.
  • ASA cannot write on every farm, just the Agritourism Route. This applies to the video footage and Social Media as well.
  • ASA cannot personally visit every farm because of time limitations.
  • The farms that belong to the Agritourism Route must agree to the Code of Conduct.
  • The Agritourism signage must have the Agritourism logo on and it is for the Farmer’s account.
  • The Agritourism Route needs to include working farms that offer an authentic product/activity/experience.
  • The Agritourism Route does have access to the Agritourism logo providing that the Code of Conduct is signed by the Responsible Liaison person. The Logo must be removed, if the Agritourism Route Membership is not renewed, to protect the Agritourism Brand.
  • Agritourism South Africa promotes sustainable Rural Development by creating an environment in which Farmers and Rural Communities can initiate, coordinate and implement Agritourism campaigns.

How to develop a route in your Agritourism region

Rural Route Development is one of the most effective ways of ensuring sustainability in tourism. The concept of Agritourism routes refers to an “initiative to bring together a variety of activities and attractions under a unified theme”. Agritourism Routes is a market-driven approach for tourism destination development.

Agritourism Routes appeal to special interest tourists, who often, not only stay longer but also spend more to pursue their particular area of interest.

Steps to successful Agritourism Route development
  • Do an audit of attractions/activities that you want to include in the region.
  • Develop standards so potential Agritourism Route members understand what they are committed too.
  • Identify Unique Selling Experiences/Activities/Products of the Agritourism region.
  • Do an Agritourism Business Plan, which must include a Strategic Marketing Plan and Budget.
  • Decide on a Plan of Action with regards to signing up Agritourism Route Members.
  • Start small and do research on the Target Markets that can be classified as Special Interest visitors.
  • Develop an Agritourism Brand Identity for the Route.
  • Re-evaluate your Agritourism Route Plan every six months.

WHAT IS AGRITOURISM?

Agritourism is a growing international phenomenon. It is any tourist activity happening on a farm and linked to the farm's activities and attractions. This can include agricultural activities such as milking cows at the dairy, shearing wool, harvesting crops, culling herds, using agricultural implements, tasting and buying farm produce. Using the farm's resources for game viewing, birding, biking, hiking, fishing are all part of Agritourism. Boarding and lodging on the farm is a bonus but not a necessity.

An Agritourism farm must be a working farm. It offers farmers the opportunity to earn additional revenue with existing resources.

WHO IS AGRITOURISM AFRICA?

Agritourism Africa is the link between interested tourists and all the role players in Agritourism. It serves as an information hub highlighting tourism experience on farms across Africa, allowing local and international tourists to incorporate visits to these farms as part of their travel plans.

Agritourism Africa provides advice and guidance to it's members, assists members with marketing and promotions, and represents Agritourism at governmental, tourism and organized agricultural institutions.

This is not a booking portal; our core focus is on farmers, farming and combining this with tourism.

This is the only Agritourism Association in Africa, building a strong and recognizable brand that stands for integrity.

WHO CAN JOIN AGRITOURISM AFRICA?

Membership of Agritourism Africa is open to anyone with an interest in Agritourism. Any farmer or service provider who has a working farm that is tourism friendly. This includes:

  • Farmers
  • Tour Operators
  • Tour Guides
  • Agricultural service providers
  • Agribusinesses
  • Ambassadors
  • Any private sector or industry body or individual institution with an interest and mandate to support development of Agritourism in South Africa and Africa.

Annual membership fees are applicable.

WHAT ARE THE BENEFITS TO MEMBERS OF AGRITOURISM AFRICA?

  • Marketing of members farms via media, website and exhibitions (including social media marketing).
  • Use of Agritourism logo by members only.
  • Website listings of all members farms with photographs and a detailed explanation of services/product on offer.
  • Online Agritourism training program for trainees (2019) (T&C apply).
  • An Agritourism pilot farm project in Gauteng for training the youth 2020.
  • Media articles by Jacqui Taylor an Internationally Accredited Agricultural Journalist.
  • Video footage by LensTracks. This footage can be used by members for marketing purposes. (T&C apply)
  • Educational Agritourism presentations to interest groups, including tour operators and travel agents.
  • Consulting to farmer members telephonically to ensure the potential of Agritourism initiatives are realized.
  • Representation at exhibitions and consumer shows.
  • Regular communication with journalists and all media channels.
  • Regular meetings with Tourism and Agricultural Stakeholders.
  • Referral of media and tour group itinerary enquiries to members en-route.
Contact us on 012 643 3407 or email us on This email address is being protected from spambots. You need JavaScript enabled to view it. and we will sign you up.
Copyright Agritourism South Africa @2016/18246 All Rights Reserved.

HOW TO JOIN?

Sign up for Membership.

It's quick and easy to create a listing on Agritourism Africa. Describe your farm and accommodation, add photos and submit - visit Become a Member to get started.

HOW CAN YOU, AS A TOURIST, BECOME INVOLVED?

Agritourism Africa provides local and international tourists with an information portal to farms in South Africa and Africa that offer some or other form of tourist activity or attraction. We are unique in that we are the only Agritourism Association in South Africa.

To find out more about our farms - visit Explore Agritourism



A MEMBER OF
vinpro                                                        

Videos for Members

LensTracks.co.za, owned and managed by Johan Rothmann, can produce a promotional video for any member of Agritourism South Africa.

How

Filming will be done on location over a period of one to three days, depending on the nature of your operation. An extensive shoot will be planned with your input, to ensure that all your offerings and activities are covered in the video. With your permission, and where applicable, a drone can also be used to do aerial filming of your business.

A voice-over script will be compiled and applied to the video with an appropriate voice artist. Background music will also be included in the video to provide a professional promotional video.

Cost

The production of a video as described above is included in the benefits of paid-up AgriTourism South Africa members. You will only be responsible for the travel and accommodation expenses for Johan to get to your location and back to his office.
This includes accommodation and meals for 2 people for maximum 3 nights, plus travel expenses from Somerset West, Western Cape, (or closer should Johan be visiting you as part of a pre-arranged schedule) to your premises and back. If you cannot provide meals, an additional charge of R300 per day will be added. Travel could be by air, rental cars, or Johan’s own vehicle at a rate of R3.00 per kilometer.

An exact costing will be provided and 50% deposit will be required not later than 14 days before the filming is due to start. The remaining cost will be payable once the final version of the video is approved.

Distribution

Editing all the bits and pieces into a professional video with a duration of 5 to 10 minutes will take approximately 10 business days after filming, and after Johan returned to his office. Once the video is completed, verified, and approved by the member and AgriTourism, it will be published on all the AgriTourism South Africa's digital channels. This include the website, Facebook, and Youtube. You will be informed when and where and are free to include links to the video in your own promotional material and social media.

Should your membership with AgriTourism South Africa end for whatever reason, the video and links to the video will be removed from all AgriTourism’s digital channels.

Copyright

A subtle, digital watermark of AgriTourism South Africa will appear in a corner through-out the video. Copyright of the video belongs to LensTracks.co.za, the branding entity that Johan uses to produce his videos.
This means the video does not become your property, but it is available to you for as long as you are a paid-up member of AgriTourism South Africa.

You are free to negotiate different arrangements directly with Johan and LensTracks.co.za.

Contact

To discuss the production of your video, contact Johan directly:

This email address is being protected from spambots. You need JavaScript enabled to view it.

Tel: (021) 855-5159
Mobile: 084 580 4000

The main focus areas of Agritourism South Africa

  1. To create jobs;
  2. Help stop the migration of people to the major cities;
  3. Enhance community pride and rejuvenate regional culture;
  4. Enhance the quality of life of rural communities and create opportunities;
  5. To reduce the impact of seasonality on rural communities;
  6. To attract visitors to regional areas away from major cities to increase employment;
  7. To increase the income of our farming communities and
  8. To support our Agriculture industry.

Benefits for Emerging farmers:

  • Training and development opportunities, specifically around developing managerial skill and entrepreneurial spirit
  • Increase business linkage opportunities through Enterprise Supplier Development interventions
Benefits for Tourism Industry/Operators:

  • Contributing to the Responsible and Sustainable Tourism Mandate of the South African Tourism Industry
  • Increasing the chances of providing a more diversified portfolio of tourism products and services for tourists
  • Introducing tourist routes and increase in tourism flows into previously limited or untouched “rural destinations”
  • Promotion and positioning of these rural destinations to key tourism markets
  • Allowing for alternative tourist activities that could potentially fill a gap during traditionally off-peak business periods
  • Increasing the opportunity for local economic growth through international tourist interest e.g. volunteering programmes
Benefits for Local/Rural Communities:

  • Enhances the Community Based Tourism Mandate of the country
  • Contributes to the revitalisation of local/community facilities, amenities and service provisions for both residents and tourists
  • Will result in additional revenue generating opportunities as the flow of tourists increases i.e. enhanced business/service opportunities for local businesses from tourists
  • Natural contribution to the diversification and strengthening of the local economy through job and income creation as a result of increased tourist flow
  • Will showcase and promote the on-going use of local agricultural products and services from a business linkage point of view e.g. local tourist accommodation and restaurants procure fresh produce from local farmers
  • Helps preserve and revitalize local heritage and traditions e.g. arts and craft
  • Simultaneously increases the ability to protect local landscapes and natural environments for tourists and residents thus contributing to Responsible Tourism
Benefits for Corporates:

  • Training – if they invest in training, they can claim back from the skills development levy
  • Addresses CSI mandates, e.g. gender
NPO Certificate Agritourism South Africa

MAIN OBJECTIVE

The AASA was established to promote sustainable rural development in South Africa by creating an environment in which farmers and rural communities can coordinate and implement Agritourism campaigns. Without limiting the general nature thereof, the Main Objective shall include:

  1. Empowering farmers and rural communities to collaborate to promote Agritourism and Agritourism routes.
  2. Promoting Agritourism to national and international tourists with the aim of benefiting the rural economy.
  3. Cultivating a sustainable Agritourism environment through liaison and co­ operation with key stakeholders within the business environment, tourism bodies and government.
  4. Creating relevant and accessible Agritourism intelligence to support viable network of Agritourism participants.

CODE OF CONDUCT AND STANDARDS

  1. Agritourism applies to working farms.
  2. Agritourism includes any tourism activity on a farm, providing the farm is in a generally accessible, safe environment.
  3. No entry signs on the farm must be clearly demarcated for safety reasons.
  4. No racism, sexism or religious intolerance is to be allowed by the farmer or farm workers towards visitors/tourists.
  5. First Aid Kits must be available at all times.
  6. Clean and well maintained indoor and outdoor resting places for visitors/tourists must be provided. This includes water and ablution facilities.
  7. The farm must be well signposted.
  8. The structure of the accommodation (if provided) must be sound and in good condition.
  9. Recycling is encouraged.
  10. Water saving initiatives by the farmers are encouraged.
  11. Authenticity of the Agritourism product is important.
  12. A peaceful environment is important.

WWF south african tourism Wildlife Ranching South Africa