Application Form - Agritourism Routes

Tour Guides – why should you join Agritourism South Africa?

Becoming a member of the Association of Agritourism South Africa has several benefits:

The Benefits to members are:
  • Marketing of members farms, including social media marketing.
  • Website listings of all farmer members with photographs and a detailed explanation of services / products on offer
  • Written media articles by Jacqui Taylor an International Accredited Journalist
  • Free video footage. This footage can be used by members for marketing purposes (T&C's apply)
  • Educational presentations to interest groups about Agritourism
  • Consulting to farmer members telephonically or in writing to ensure the potential of Agritourism initiatives is realized
  • Representation at exhibitions and consumer shows.
  • Regular communication with journalists and all media channels
  • Educational monthly newsletter on, members sent to influential leaders and tourism companies
Benefits Agritourism Routes:
  • Marketing of Agritourism Routes, including Social Media
  • Website Listing of Agritourism Route.
  • Free video footage. This footage can be used by members for marketing purposes (T&C's apply)
  • Written media articles by Jacqui Taylor, an International Accredited Agricultural journalist.
  • Educational presentation on Agritourism Routes and the Benefits.
  • Representation at exhibitions and trade shows
  • Regular communication with journalists and all media channels
  • Educational monthly newsletter

Helpful information

Rural Route Development is one of the most effective ways of ensuring sustainability in tourism. The concept of Agritourism routes refers to an “initiative to bring together a variety of activities and attractions under a unified theme”. Agritourism Routes is a market-driven approach for tourism destination development.

Agritourism Routes appeal to special interest tourists, who often, not only stay longer but also spend more to pursue their particular area of interest.

Steps to successful Agritourism Route development
  • Do an audit of attractions/activities that you want to include in the region.
  • Develop standards so potential Agritourism Route members understand what they are committed too.
  • Identify Unique Selling Experiences/Activities/Products of the Agritourism region.
  • Do an Agritourism Business Plan, which must include a Strategic Marketing Plan and Budget.
  • Decide on a Plan of Action with regards to signing up Agritourism Route Members.
  • Start small and do research on the Target Markets that can be classified as Special Interest visitors.
  • Develop an Agritourism Brand Identity for the Route.
  • Re-evaluate your Agritourism Route Plan every six months.
The once-off joining fee is R500

Membership Fee: R3 500 per annum

Please provide a minimum of 7 images. One of the images will be used for the header the rest are for the gallery. Click here for an example. Please send large images (minimum 1200px wide, 72dpi)

Banking Details:
Agritourism Africa (Pty) Ltd
Standard Bank
Business Current Account
Account Number: 270 250 107
Branch: Business Online

Please send proof of payment to: accounts@agritourismsouthafrica.com



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